Jun 11, 2022
In Business Forum
When you get there, you don't really want people to click on your ads. You want people to convert (or better yet, make a purchase). If people don't convert, every click you pay Industry Email List for is a waste of money. With that in mind, why not use your landing pages to choose your advertising message? As a rule of thumb, most people recommend that Industry Email List you match your landing page to your ad and then split test your landing page to test how different versions of your page impact your conversion rate. This time, however, we're going to reverse things. Instead of keeping ads the same and testing landing pages, we're going to keep the same landing Industry Email List page and test different ads. All you have to do is identify one of your main landing pages (or even pages on your site) and Industry Email List create a few different ads that match your landing page's message. Then, set up a split test in your ad platform of choice and see which ad produces the best conversion rates. Yes, you read that right. We want to see which ads generate the best conversion rates . Most of the time, digital marketers tend to think of the ad experience and the landing page experience as two completely separate entities. In reality, however, your audience only has one intent. They Industry Email List don't click on your ad and hit an emotional reset button when your page loads. The Industry Email List same needs and intentions that got them to click come with them on your page, so if your ad does a good job of getting the right people to your landing page, your conversion rate will improve.