Apr 09, 2022
In Business Forum
Don't kid yourself, we live in the 21st century. Digitization is ubiquitous and digital technology has become part of our daily lives. Our communication is based on social media platforms such as Facebook, WhatsApp, Instagram and Twitter. We experience digital connection points in every aspect of our lives. People find it more convenient to use their smartphones for appointments and even the recruitment process. At first glance, these may seem like two distinct aspects, but on closer inspection, online dating and digital recruiting actually have a lot in common. 1. Match the needs Dating apps are all about finding the perfect mate. Commitment is high and risk is low, as registration is free. Whether you can find the perfect partner depends in general on whether you can find someone who meets your needs and requirements. In an app like Tinder, you have to start by stating basic facts about yourself: gender, appearance, personality traits and what you're looking for. Based on these factors, you will assess whether a potential partner can meet your romantic relationship expectations. On the Taledo platform, the principle is exactly the same. A company looking for an employee for a position specifies the criteria for the job that potential candidates should meet. Registration on the industry mailing list is free, you just pay as a business when you hire someone. On the other hand, job seekers can also sign up for free. Each candidate on the platform must describe factors such as their educational background, previous work experience and expectations for potential jobs. In the next step, companies and candidates are evaluated by algorithms and matching recommendations are made accordingly. There's only one major difference between the matching principles: dating apps are designed to connect people, while the Taledo platform matches people with organizations. However, since organizations exist through the work of people, there is still a human component in this equation. 2. The hard choice principle When looking closely at the selection process, it's clear that dating apps don't take many factors into consideration. Apps like Tinder display profile pictures, names, and ages of people you like to find on your display. To be shortlisted, the person only needs to be within a predefined radius of other users. The decision of whether a user is interested in another person is based solely on pictures, which makes it hard to be convincing.