For me, one of the most exciting developments in the email list seo world in recent years is the growth and development of semantic markup and related technologies. It is somewhat dizzying to think of the full potential of a true semantic web - that dream of a meaningfully interconnected information network that floats to the margins of the web as it has been from the very beginning. But recent practical applications of semantic organization, from the knowledge graph to schema.Org to the machine learning behind voice search, seemed to indicate real momentum in this direction.
Perhaps we are not creating a single all-encompassing semantic web; perhaps it is something more like a progressively evolving semantically enhanced web, where the old architecture is not so much replaced as augmented by the new. But it's still pretty cool. With that in mind, I'm glad to see that this year's smx events have consistently given airtime to email list developments in structured markup and other topics that might be classified as semantic in nature. I was delighted to attend one of these sessions at smx advanced, “what's new with schema & structured data,” moderated by chris sherman and presented by cata milos, senior program manager at microsoft, and max prin, lead technical seo at merkle.
News flash: bing wants your structured data too email list it's no surprise that bing has consumed structured markup at a pace and in a way that mirrors google's approach. After all, microsoft is a member of the consortium, along with google, yahoo, and yandex, that gave birth to schema.Org in the first place. But given that many seos probably spend slightly less time thinking about bing than google, it's worth remembering that structured markup is important to bing - and that while both engines treat this markup primarily similarly, there are some notable differences.