Copy — straight from your audience's mouth. We'll talk more about what that means in a moment. But if editors don't write, what do industry leads they do? What does it mean to write a copy? To quote eugene schwartz again: “the copy is not written. The copy is assembled. The writer's job is to gather language from various sources .
And organize it industry leads in a way that increases conversions. The best writers never write from scratch. They takethat, coupled with the fact that a ton of marketing copy seems to omit the "Want" stage, makes it hard to find good examples to stick in a blog post. But I found this one. Price smartly example aidasource: price .
Smart within 10 seconds, this copy industry leads caught my eye (because yes, I probably guessed). He got me interested in his key product (pricing software), sold me on a desired benefit (30% growth) and made a clear call to action. In other words, he: sold me on the benefits (while hinting at a feature) I used the second person.