In fact, it is these precious insights Phone Number List that allow brands to deliver the right message to the right person at the right time and for publishers to understand their audience, becoming more competitive and interesting for advertisers Phone Number List who target a specific target. Collecting and managing user consent therefore becomes Phone Number List fundamental for the success of the entire Digital Marketing industry.
Hence the birth of the Transparency & Consent Phone Number List Framework of IAB Europe first and of the Consent Management Platform ( CMP ) afterwards. The Transparency & Consent Framework of IAB Europe was designed and created Phone Number List to establish a standard for the collection and sharing of consent, also making it easier to share it among the various actors of the advertising chain. It can be said that it represents the universal language that was missing and that all the players in the sector, publishers, advertisers, tech companies and Phone Number List consumers, can finally understand and use. It is also an open-source, non-commercial solution, which guarantees transparency and control both to publishers.
Who must first secure consent, and to consumers Phone Number List who in this way not only have a way of knowing who collects and processes their data. , but also to choose who can do it. Thanks to the constant feedback that IAB receives Phone Number List from legislators, publishers and tech companies, the Framework is in continuous development so that a second version will soon be released which has seen the participation and contribution not of adtech companies but of all the players of the ecosystem. If the Framework has developed the common Phone Number List language, the platform to implement it is a Consent Management Platform