First, please note that our telephone lines are muted to avoid distracting background noise. If you have any questions, please submit them via the Chat Box. Your active participation is very important to us throughout this session, and therefore, we welcome all your questions and we will answer all questions towards the end of this session. Also, once this webinar is over, you will receive a follow-up email with the webinar recording, you should receive this email tomorrow, and we will also post the webinar in our resource center. I would like to introduce our speakers today.
You'll hear our very own Anna Niles and Jason Tatum. Anna is Product Marketing Manager at CallRail and Jason is also Senior Product Manager. And for those of you unfamiliar with or unfamiliar with CallRail, we're a company that provides attribution software to employee email database over 100,000 businesses and marketing agencies to help you prove your marketing ROI. . Today's agenda Thank you all for your participation, very happy that we also have CallRailers and non-CallRail customers. We are super excited to have you guys. So today we're going to talk about: the state of attribution and the challenges marketers face there.
How we're moving towards a marketing attribution platform Person-Centric Attribution Attribution Modeling Track calls and forms to marketing efforts Q&A The Attribution Challenge for Marketers The Marketing Attribution Challenge, as you know, for those of you who work in an agency or specialist internal marketing, marketing is quite difficult. It can be very difficult to understand the success and return on investment you are making. And if you're in an agency, your clients are probably asking you what works, what doesn't. And it's hard to understand that if you don't have the touchpoint data to make those decisions and optimize your rotation.